Communicate to Influence: How to Inspire Your Audience to Action

Communicate to Influence: How to Inspire Your Audience to Action

“The gold standard for communication training programs.”
USA Today

Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it?

Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Methoda framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover:

  • The Five White Lies of Communicating: learn which barriers prevent you from getting better
  • The Communicator’s Roadmap: use a tool to visually chart what type of communication experience you create
  • The Behaviors of Trust: align what you say with how you say it to better connect with your audience
  • The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives action

You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It’s time to learn how. Stop informing. Start inspiring.

BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.

List price: $27.00

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E-Squared: Nine Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality

E-Squared: Nine Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality

Don’t face reality. Create reality! E-Squared could best be described as a lab manual with simple experiments to prove once and for all that reality is malleable, that consciousness trumps matter, and that you shape your life with your mind. Rather than take it on faith, you are invited to conduct nine 48-hour experiments to prove there really is a positive, loving, totally hip force in the universe. Yes, you read that right. It says prove. The experiments, each of which can be conducted with absolutely no money and very little time expenditure, demonstrate that spiritual principles are as dependable as gravity, as consistent as Newton’s laws of motion. For years, you’ve been hoping and praying that spiritual principles are true. Now, you can know. E-Squared proves the following: 1. There is an invisible energy force or field of infinite possibilities.2. You impact the field and draw from it according to your beliefs and expectations. 3. You, too, are a field of energy. 4. Whatever you focus on expands. 5. Your connection to the field provides accurate and unlimited guidance.6. Your thoughts and consciousness impact matter. 7. Your thoughts and consciousness provide the scaffolding for your physical body.8. You are connected to everything and everyone else in the universe.9. The universe is limitless, abundant, and strangely accommodating.

List price: $15.99

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Social Engineering – The Science of Influence

Social Engineering - The Science of Influence

Social engineering is related to our social environment – either a business environment like our colleagues, customers, partners etc., or in our private environment like spouses, children, parents, and friends. The broad term of social engineering refers to an act that influences someone to act in a certain way or to do a certain thing. It’s an art that combines research from the sciences of psychology and sociology. Sounds complicated? It’s actually quite simple. Many times we use influential techniques to get what we want. If we develop awareness for of these techniques and extend our knowledge to other techniques, and use them in order to get to a Win-Win situations with others, then everyone will be happy and satisfied with the outcome. Almost every interaction we have with others is a give and take situation which can end with no gain of the sides, or only one of the sides or, in the best case scenario, mutual benefit for everyone. Using the knowledge being taught in social engineering can contribute in every area in life related to interaction with other people. Including: Developing sales skills Negotiation management with better results To know “how to sell yourself” better To influence and persuade other people with your ideas To know how to make other people count on you and trust you To motivate people to do certain things To know how to connect with other people better and faster therefore increasing your social circle To remove objections of other people To increase your self esteem. All those things are achievable through social engineering.

List price: $19.00

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Social Engineering

Social Engineering

Social Engineering is a landmark attempt to develop both theory and a paradigm for planned social action. In this collection of articles, Podgórecki’s work is a linchpin for debate among social policy practitioners and theorists from Europe and North America. Their studies span a wide spectrum: Nixon and the Watergate scandal, Jaruzelski’s Martial Law in Poland, Soviet myth-building, the Canadian anti-smoking campaign, earthquake planning, native land claims, “infoglut,” and self-fulfilling prophecy. Yet these diverse analyses clearly support and enhance one another along carefully defined themes of guided social action. Social Engineering is an important addition to the shelves of public policy libraries and will be as illuminating to governments, corporations, policy consultants and special interest groups as it is to theorists.

List price: $32.95

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