Invisible Influence: The Hidden Forces that Shape Behavior

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).

But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.

In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

List price: $26.99

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Influence: Science and Practice (5th Edition)

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

List price: $38.00

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Enhanced Interrogation: Inside the Minds and Motives of the Islamic Terrorists Trying To Destroy America

In the dark days immediately after 9/11, the CIA turned to Dr. James Mitchell to help craft an interrogation program designed to elicit intelligence from just-captured top al-Qa’ida leaders and terror suspects.  A civilian contractor who had spent years training U.S. military members to resist interrogation should they be captured, Mitchell, aware of the urgent need to prevent impending catastrophic attacks, worked with the CIA to implement “enhanced interrogation techniques”–which included waterboarding.

In Enhanced Interrogation, Mitchell now offers a first-person account of the EIT program, providing a contribution to our historical understanding of one of the most controversial elements of America’s ongoing war on terror.  Readers will follow him inside the secretive “black sites” and cells of terrorists and terror suspects where he personally applied enhanced interrogation techniques.  Mitchell personally questioned thirteen of the most senior high-value detainees in U.S. custody, including Abu Zubaydah; Abd al-Rahim al-Nashiri, the amir or “commander” of the USS Cole bombing; and Khalid Sheikh Mohammed, the mastermind behind the September 11, 2001, terror attacks–obtaining information that he maintains remains essential to winning the war against al-Qa’ida and informing our strategy to defeat ISIS and all of radical Islam.

From the interrogation program’s earliest moments to its darkest hours, Mitchell also lifts the curtain on its immediate effects, the controversy surrounding its methods, and its downfall. He shares his view that EIT, when applied correctly, were useful in drawing detainees to cooperate, and that, when applied incorrectly, they were counter-productive.  He also chronicles what it is like to undertake a several-years-long critical mission at the request of the government only to be hounded for nearly a decade afterward by congressional investigations and Justice Department prosecutors.

Gripping in its detail and deeply illuminating, Enhanced Interrogation argues that it is necessary for America to take strong measures to defend itself from its enemies and that the country is less safe now without them than it was before 9/11.

List price: $28.00

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Mind Control: Manipulation, Deception and Persuasion Exposed: Human Psychology

Mind Control: Manipulation, Deception and Persuasion Exposed What Is Mind Control? Are You Being Brain Washed? Who Uses Mind Control? FIND OUT NOW! ARE YOU BEING CONTROLLED? Do You Want To Learn How To Use Mind Control? LEARN HOW TO CONTROL OTHERS WITH YOUR MIND! Learn The Process And Techniques Of Mind Control Used By The Experts. MIND CONTROL IS SERIOUS BUSINESS – DON’T MISS THIS ONE TIME CHANCE TO LEARN THE TRICKS OF THE TRADE. PROTECT YOURSELF AND GET AHEAD!

List price: $20.83

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The Tao of Relationship Maintenance for Mind Controllers: A Hypnotic Guide to Long-Term Care & Deliberate Change Management

This is the Tao of the Crown. It is a way of life. This is exactly how I want you to think about the text you have in your hand right now. This book will impart the knowledge to use the Crown Control System for long term relationship management. The difference in this system from any other out there is that by the time you finish this book you will know how to screen, direct, and guide those idle, and toiling slaves, into roles that matter for you long term. The work you do here will get you accumulated to the various expressions of our culture in ownership and possession. The power of a Mc is tempered only by accountability of their life, and authenticity derived from the Tao. Through this work you are being welcomed into a community. You are not alone. Learn through the journey and discover others through following the Tao of the Crown. This book informs the masses that we walk among you, and we laugh because most people are so apathetic they do not care.

List price: $19.99

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Liespotting: Proven Techniques to Detect Deception

GET TO THE TRUTH

People–friends, family members, work colleagues, salespeople–lie to us all the time. Daily, hourly, constantly. None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day.

Now there’s something we can do about it. Pamela Meyer’s Liespotting links three disciplines–facial recognition training, interrogation training, and a comprehensive survey of research in the field–into a specialized body of information developed specifically to help business leaders detect deception and get the information they need to successfully conduct their most important interactions and transactions.

Some of the nation’s leading business executives have learned to use these methods to root out lies in high stakes situations. Liespotting for the first time brings years of knowledge–previously found only in the intelligence community, police training academies, and universities–into the corporate boardroom, the manager’s meeting, the job interview, the legal proceeding, and the deal negotiation.

WHAT’S IN THE BOOK?

Learn communication secrets previously known only to a handful of scientists, interrogators and intelligence specialists.

Liespotting reveals what’s hiding in plain sight in every business meeting, job interview and negotiation:

– The single most dangerous facial expression to watch out for in business & personal relationships

– 10 questions that get people to tell you anything

– A simple 5-step method for spotting and stopping the lies told in nearly every high-stakes business negotiation and interview

– Dozens of postures and facial expressions that should instantly put you on Red Alert for deception

– The telltale phrases and verbal responses that separate truthful stories from deceitful ones

– How to create a circle of advisers who will guarantee your success

List price: $15.99

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The Social Engineer’s Playbook: A Practical Guide to Pretexting

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The Social Engineer’s Playbook is a practical guide to pretexting and a collection of social engineering pretexts for Hackers, Social Engineers and Security Analysts. Build effective social engineering plans using the techniques, tools and expert guidance in this book. Learn valuable elicitation techniques, such as: Bracketing, Artificial Ignorance, Flattery, Sounding Board and others. This book covers an introduction to tools, such as: Maltego, Social Engineer Toolkit, Dradis, Metasploit and Kali Linux among others. Crucial to any social engineering test is the information used to build it. Discover the most valuable sources of intel and how to put them to use.

List price: $17.09

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30 Covert Emotional Manipulation Tactics: How Manipulators Take Control in Personal Relationships

Learn the manipulator’s game, so they can’t play it with you. Identifying covert emotional manipulation is tricky. You sense something is wrong, but you can’t quite put your finger on the problem. This powerful book will reveal to you if manipulation is at play in your relationships. It will open your eyes.

You will learn thirty tactics manipulators use to get what they want. You will also learn to spot the warning signs within yourself that expose covert manipulation is taking place, even if you can’t identify the specific tactics being used.

This book is geared toward romantic relationships, including those involving a pathological partner. Even so, many of the manipulation tactics are the same as those used by family members, coworkers, friends and others.

Covert emotional manipulation tactics are underhanded methods of control. Emotional manipulation methodically wears down your self-worth and damages your trust in your own perceptions. It can make you unwittingly compromise your personal boundaries and lose your self-respect, and even lead to a warped concept of yourself and of reality. With your defenses weakened or completely disarmed in this manner, you are left even more vulnerable to further manipulation and psychological harm.

Empower yourself and get your life back!

“An excellent and concise guide to emotional abuse. Here is a concise listing with well written descriptions of each method and tactic of emotional abusers. In my opinion everyone should read this book. Forewarned is forearmed.”

“Clear, concise, accurate portrayal of complex subject matter impacting many people. I appreciate the accessibility to the general public of a topic that is often overlooked, but impacts morale not only in romantic relationships, but in the family, at work and in myriad social situations.”

“Wow. What a sap I’ve been. I’ve been victimized by a control freak domineering wife for nearly 30 years. I knew I was passive but I had no idea how cutthroat she really was. Very eye opening.”

“This author nails it. Some examples were direct quotes from people I know, so I know I am not alone in having been manipulated. It is directly applicable to my life and gives excellent guidance for how to recognize and therefore avoid manipulations in the future. I am recommending it to a number of my friends.”

“At first I thought this was another of those “little books” with no content. I went ahead and got it anyway. Immediately I realized I was wrong. Good choice.”

“Knowing the tactics made me far less emotional about what has been happening, better able to deal with the manipulation. Consequently, I look less crazy, I count that as a win!”

“BRAVO! Everyone should read this… if you’re in a controlling relationship, man or woman, this will help you spell it out. Don’t let these people in at ANY cost..it’s not worth your LIFE”

“Short and right to the point. Worth re-reading and, because of the format, it was easy to locate points that I wanted to find again. This book provides instant clarity.”

“Must read for anyone who interacts with other people, ever! VERY useful information everyone should be aware of!”

“Great! This is one of those great little book that you come across once in a while. The book is short because it left all the bulls*** and fillers out!”

“Excellent! A must read for anyone that is lost in a relationship. I would like to thank the author for an eye opening experience! This book has clarified more for me than I have ever understood in my entire life time.

“Impressive! Short, direct, and thought-provoking. I only wish I had read it years ago! Every young person should read this before dating!”

“If you’re wondering . . . “gee, should I read this book?” The answer is YES.It should be required for every human adult’s relationship toolkit.”

List price: $10.99

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Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming

When people and therapists alike have a problem they can’t fix, they call Richard Bandler because he delivers–often with miraculous results. Hailed as one of the greatest geniuses in the field of personal change, and the father of Neuro-Linguistic Programming, Richard Bandler has helped tens of thousands of people around the globe rid themselves of ‘incurable’ phobias, fears, anxieties, addictions, negative habits, and past traumas―often in a single session.
Get the Life You Want is Richard Bandler at his best, sharing his remarkable insights, his controversial signature wit, and more than thirty-five time-tested NLP techniques that will bring about quick and lasting change in every area of your life, from breaking free of toxic or non-productive relationships, to delivering business presentations without a knot in your stomach, to quitting smoking for good.

By putting Bandler’s techniques into practice, you can literally change your brain chemistry without expensive drugs or endless therapy sessions; most of all, you can finally learn how to “run your own brain” instead of rehashing the same problems.

You’ll discover:

How to Hone the Habit of Being Happy
Why Thinking Positively Won’t Change Your Life. . . And Why Thinking Precisely Will
The Fast Phobia Cure That Will Banish Any Fear―Including Fear of Flying, Public Speaking, and Heights
How to Fall Out of Love with Someone (for Real!)

If you’re plagued with the past, stuck in a fear, or just unable to get your mental motor running on time, Get the Life You Want will offer a mental toolbox of ways to get your life in order. If you have spent too much time in therapy or too much money trying to do it yourself, this book is for you. The key to quick and lasting change is not only right at your fingertips, it’s in your head―literally. Get the Life You Want will help you unleash it.

List price: $19.95

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Sociopath: Inside the Mind of a Sociopath

~ Take a Glimpse Inside the Mind of a Sociopath… ~ **Limited Edition**

From the ~Personality Disorders and Mental Illnesses~ collection and the award winning writer, Paul Sorensen, comes a masterful explanation into the mind of a sociopath!

“An excellent depiction of the modern day sociopath!” – Alex Lemmings, Book Critique

Think of sociopaths, and what’s the first thing that enters your mind? The soulless murderer, lurking in the shadows? Or perhaps you think of the ruthless business man turned hardened criminal, a modern day depiction in recent movies and media.

You’d probably be surprised to know that you’ve met a sociopath already, at least one. Are they your classmate, colleague, friend, or even lover? The thing about sociopaths that so few realize is that they are chameleons, masters at blending in. Unless you know them intimately, you will have no idea what’s going on behind the charming façade.

In the real world, sociopaths are far more likely to lie to family members, steal from workplaces, cheat on their partners, abuse drugs, and commit fraud, than they ever are to murder someone.

Although not all actions by a sociopath are criminal, many are what society considers immoral, and you remain unaware of the sociopaths in your own life at your peril. In this book you will learn what a true sociopath is like, how to recognize them, and how to deal with them – especially if they cannot be avoided. I also discuss how to help yourself heal after you come out the other side.

Is there a cure, or even any hope for sociopaths? The short answer is ‘we don’t know’, but there’s a lot more to it than that, and forewarned is forearmed. Don’t let yourself become the next to be manipulated, lied to, or even assaulted or have your life destroyed by the sociopath you know.

Topics of Discussion

– What is Sociopathy?
– Sociopathic Personalities
– How to Recognize a Sociopath
– Surviving a Sociopath
– Clinical Sociopathy
– The Cause of Sociopathy
– Is there a Cure?
– and much more!

Grab Your Copy Today!

The contents of this book are easily worth over $30 but if you purchase this book today you will get it for just $11.99!

———
Tags: Sociopath, ASPD

List price: $11.99

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The Language of Love – Powerful Body Language to Attract the Opposite Sex

The importance of our bodies cannot be overstated – this goes for all walks of life, whether it’s a simple commute to work, or a tense interview situation: every movement that you make says ten things about you. This is partly what makes romantic situations so difficult for many people. Body language can be a very subconscious, hidden affair – meaning that we can’t openly identify why an interaction isn’t going well, or why one is. Every second, of every day, you are screaming messages to the world – even when your mouth is tightly shut. Your body is constantly having conversations with the other bodies around it, often without your recognition – in this short book, Stefan Cain tackles the difficulties of flirting, relationships and social interaction, by looking at the body language of men and women. Within these pages, you will learn: • How body language works and where it came from • How to attract men with powerful body language • How to attract women with powerful body language • How to react and understand the body language of others • How to increase your confidence and natural charisma Stefan Cain takes you through the ups and downs of romantic body language – the language of love – in an easy to understand, engaging and frank manner, better equipping you for a more successful love life, and a better social standing.

List price: $9.99

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Manipulation: Proven Manipulation Techniques To Influence People With NLP, Mind Control and Persuasion!

DO YOU WISH YOU UNDERSTOOD WHY PEOPLE DO THE THINGS THEY DO?

Do you often wish you could “read” a person by their body language and unspoken behavior? Do you wish you could get people to do what you want them to do? Do you think you may be being manipulated and you’re not sure what to do about it? Are you a manipulator or are you being manipulated? Sometimes its not so easy to tell!

Interpreting people by understanding the verbal and non-verbal cues they give us can provide something beyond a superficial reading of their behavior. Adding psychology to a sociological analysis of human behavior provides a broader, deeper pool of information, especially when seen through the lens of communication. When we’re able to interpret people where they stand, it’s possible to exploit the information they freely offer and steer them toward our desired outcome.

While manipulation may have a bad name, it’s not always a bad thing. Sometimes being able to manipulate people can lead to desirable outcomes for all involved. The trick is to know how to achieve this effect without those you’re manipulating catching on.

In this book, “Manipulation”, you will learn:

  • How the term ‘manipulation’ can be deciphered
  • What leads people to manipulate others into doing things a certain way
  • How to ‘manipulate’ in the real sense of the term using body language and communication
  • The role of verbal and non verbal communication in manipulation
  • Improve communication skills to improve your manipulation skills
  • Neuro Linguistic Programming and its role in manipulation
  • NLP to master the art of manipulation
  • How to be tactical in order to secure a win
  • Common mistakes to avoid
  • The psychology of influence and manipulation
  • Applying social manipulation

Using the easy steps described in this book, you will be able to use the art of manipulation to influence people in your life. This book will provide you with some key tools to learn how to read people and how to use that information to get them on your side. It will reveal how manipulation can become your best friend and help you get what you want in life.

So what are you waiting for, buy your copy today!

List price: $13.75

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Neuro Linguistic Programming NLP Techniques – Quick Start Guide

Describing Neuro Linguistic Programming NLP Modern Psychology said, “Neuro Linguistic Programming Training may be the most powerful vehicle for change in existence.”

How different would your life be if you knew how to create powerful, resourceful states of mind such as self confidence, motivation and feelings of high self-esteem?

One of the classic uses in Neuro-Linguistic Programming is for programming a state of confidence into your future. Most adults have experienced a profound sense of confidence at some stage in their life. Maybe it only lasted a few seconds and was many years ago. This is fine. The beauty of NLP allows us to capture that wonderful resource and create more of that state, and place it exactly where we desire!

The amount of different useful states of mind is vast and the fact is we hardly ever tap into these hidden resources. Resource states include; Confidence, Creativity, Relaxation, Playfulness, Concentration, Perseverance, Ecstasy…. Any others?

NLP Course Contents

PART 1: How To Create Supreme Resource States That Empower You To Make Magnificent Changes…

• What a resource state is
• How to create a powerful one
• How to program this into a future event

PART 2: How To Make Profound Personal Changes Rapidly And Effectively Using The Awesome Power Of Timelines…

• What Timelines are
• How to use them for profound personal change
• Discover how to re-program parts of your past so it lifts you up

PART 3: How To Create A Compelling Future Using The Awesome Power Of Timelines…

• Develop your understanding of timelines
• How to use timeline techniques to create a compelling future
• How to harness the power of your unconscious mind

PART 4: How To Boost Your Self-Esteem And Much More With The Swish Pattern!

• Discover the basic Swish Pattern
• How to use the Swish for boosting your Self-esteem
• Tips and tricks to enhance the power of the Swish

PART 5: How To Instantly Gain New Insights, Perspectives And Knowledge That Empower You!

• The Perceptual Positions
• Using Perceptual Positions to re-program your mind for healthier thinking
• How to gain new insights and knowledge: Wisdom

In this Neuro Linguistic Programming Course you will learn how to change your life. Discover how to re-program your thought patterns and habits. Learn how to transform negative emotions such as fear and anxiety within moments. Create a bright, compelling future that will fill you with optimism using Neuro Linguistic Programming Techniques.

List price: $11.87

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Confessions of a Sociopath: A Life Spent Hiding in Plain Sight

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A PUBLISHERS WEEKLY BEST OF 2013 STAFF PICK

As M.E. Thomas says of her fellow sociopaths, “We are your neighbors, your coworkers, and quite possibly the people closest to you: lovers, family, friends. Our risk-seeking behavior and general fearlessness are thrilling, our glibness and charm alluring. Our often quick wit and outside-the-box thinking make us appear intelligent—even brilliant. We climb the corporate ladder faster than the rest, and appear to have limitless self-confidence.  Who are we? We are highly successful, noncriminal sociopaths and we comprise 4 percent of the American population.”

Confessions of a Sociopath—part confessional memoir, part primer for the curious—takes readers on a journey into the mind of a sociopath, revealing what makes them tick while debunking myths about sociopathy and offering a road map for dealing with the sociopaths in your life. M. E. Thomas draws from her own experiences as a diagnosed sociopath; her popular blog, Sociopathworld.com; and scientific literature to unveil for the very first time these men and women who are “hiding in plain sight.”

Now with Extra Libris material, including a reader’s guide and bonus content

List price: $16.00

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Human Lie Detection and Body Language 101: Your Guide to Reading People’s Nonverbal Behavior

human-lie-detection-and-body-language-101-your-guide-to-reading-peoples-nonverbal-behavior

Do you want to know when someone is lying to you? In this book, you will learn both body language and lie detection. In a ten minute conversation you are likely to be lied to two to three times. Learn how to spot those lies. You will learn: *How to read body language *How to be a human lie detector *How to read people *How to detect hidden emotions *How to spot lies This body language book is based on scientifically backed research on the how to read people’s nonverbal behavior. Who Is This Book For? Whether you are a business owner, parent, spouse, employee, human resources director, teacher or student, this book will change the way you interact with those around you. Here are all of the people that can benefit from this book on body language: Employers Public speakers Doctors Human Resources Directors Poker Players Actors Students Employees Parents Teachers Entrepreneurs You! If you have ever interacted with another person, this book will be useful to you because our everyday interactions are filled with secret nonverbal cues just waiting to be uncovered. Because this book is based in real science, it will debunk some popular myths about lying. Lying Myth #1: If people look to the left, they are lying. If they look to the right they are telling the truth. Although there is some science about eye direction, which we talk about in the book. It is not the most reliable form of lie detection. The book will show you more accurate (and easier) ways to spot lies. Lying Myth #2: Liars can’t look you in the eyes. On average, honest people will make eye contact during conversations about 60% of the time–way less than you thought, right? Liars actually look you in the eye more because they want to seei f you believe their lie or not. Lying Myth #3: Emails and IM’s are filled with lies because it is easier to lie when people can’t see or hear you. In the book, I will tell you which of the following have the most lies: ___Emails ___IM’s ___Phone conversations ___Face to Face interactions I’ll give you a hint: Shockingly, we lie the MOST in phone conversations and the LEAST in emails. Why Is Lie Detection Important? It is important when we know we are being lied to because it can save us money, time and sometimes even our safety. This book can train you to get to the truth 80% to 90% of the time. That can save you money on a faulty house, from hiring a bad employee or making sure you know what is really going on with your child or significant other. Unfortunately, we are not good at detecting lies. We are only right about 54% of the time! That is a little better than a coin toss. We tend to assume the best in people and have a bias towards truth–”innocent until proven guilty.” In Human Lie Detection and Body Language 101 I give a number of real life examples and tons of practical tips that you will be able to use immediately. For example, wouldn’t it have been great to have known when Lance Armstrong was lying? Lance Armstrong Lies In his recent Oprah interview, Lance Armstrong’s body language was off the charts with lies and inconsistencies. He constantly made the “contempt” microexpression, which you will learn about in the book and showed how he really felt about the interview. He also showed a dominant and aggressive body posture and seating position. His words said far less than in his body. You can learn how to decode these popular culture segments on TV and in real life. If you find this case fascinating and wish you could begin to unravel the mysteries of body language, then get your copy of Human Lie Detection and Body Language 101 now!

List price: $9.99

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Phishing Exposed

phishing-exposed

Phishing Exposed unveils the techniques phishers employ that enable them to successfully commit fraudulent acts against the global financial industry.

Also highlights the motivation, psychology and legal aspects encircling this deceptive art of exploitation. The External Threat Assessment Team will outline innovative forensic techniques employed in order to unveil the identities of these organized individuals, and does not hesitate to remain candid about the legal complications that make prevention and apprehension so difficult today.

This title provides an in-depth, high-tech view from both sides of the playing field, and is a real eye-opener for the average internet user, the advanced security engineer, on up through the senior executive management of a financial institution. This is the book to provide the intelligence necessary to stay one step ahead of the enemy, and to successfully employ a pro-active and confident strategy against the evolving attacks against e-commerce and its customers.

* Unveils the techniques phishers employ that enable them to successfully commit fraudulent acts
* Offers an in-depth, high-tech view from both sides of the playing field to this current epidemic
* Stay one step ahead of the enemy with all the latest information

List price: $54.95

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NLP: The Essential Guide to Neuro-Linguistic Programming

nlp-the-essential-guide-to-neuro-linguistic-programming

NLP (Neuro-Linguistic Programming) has helped millions to overcome their fears, increase their confidence, and achieve greater success in their personal and professional lives and relationships. Now, from the company that created NLP: The New Technology of Achievement—one of the bestselling NLP books of all time—comes NLP: The Essential Guide to Neuro-Linguistic Programming.

This user-friendly guide, written by three seasoned NLP Master Practitioners and coaches, leads you on a personal journey in using and applying NLP in everyday life. Through their real-life stories, you will experience the NLP strategies you need to achieve specific results in business and in life.

As you read NLP: The Essential Guide, you’ll find yourself thinking in new ways and applying the techniques to your own personal challenges and opportunities for greater satisfaction.

List price: $16.99

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Social Engineering and Nonverbal Behavior Set

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Social Engineering: The Art of Human Hacking

From elicitation, pretexting, influence and manipulation all aspects of social engineering are picked apart, discussed and explained by using real world examples, personal experience and the science behind them to unraveled the mystery in social engineering.

  • Examines social engineering, the science of influencing a target to perform a desired task or divulge information
  • Arms you with invaluable information about the many methods of trickery that hackers use in order to gather information with the intent of executing identity theft, fraud, or gaining computer system access
  • Reveals vital steps for preventing social engineering threats

Unmasking the Social Engineer: The Human Element of Security

Focuses on combining the science of understanding non-verbal communications with the knowledge of how social engineers, scam artists and con men use these skills to build feelings of trust and rapport in their targets. The author helps readers understand how to identify and detect social engineers and scammers by analyzing their non-verbal behavior. Unmasking the Social Engineer shows how attacks work, explains nonverbal communications, and demonstrates with visuals the connection of non-verbal behavior to social engineering and scamming.

  • Clearly combines both the practical and technical aspects of social engineering security
  • Reveals the various dirty tricks that scammers use
  • Pinpoints what to look for on the nonverbal side to detect the social engineer

List price: $55.00

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Phishing Dark Waters: The Offensive and Defensive Sides of Malicious Emails

phishing-dark-waters-the-offensive-and-defensive-sides-of-malicious-emails

An essential anti-phishing desk reference for anyone with an email address

Phishing Dark Waters addresses the growing and continuing scourge of phishing emails, and provides actionable defensive techniques and tools to help you steer clear of malicious emails. Phishing is analyzed from the viewpoint of human decision-making and the impact of deliberate influence and manipulation on the recipient. With expert guidance, this book provides insight into the financial, corporate espionage, nation state, and identity theft goals of the attackers, and teaches you how to spot a spoofed e-mail or cloned website. Included are detailed examples of high profile breaches at Target, RSA, Coca Cola, and the AP, as well as an examination of sample scams including the Nigerian 419, financial themes, and post high-profile event attacks. Learn how to protect yourself and your organization using anti-phishing tools, and how to create your own phish to use as part of a security awareness program.

Phishing is a social engineering technique through email that deceives users into taking an action that is not in their best interest, but usually with the goal of disclosing information or installing malware on the victim’s computer. Phishing Dark Waters explains the phishing process and techniques, and the defenses available to keep scammers at bay.

  • Learn what a phish is, and the deceptive ways they’ve been used
  • Understand decision-making, and the sneaky ways phishers reel you in
  • Recognize different types of phish, and know what to do when you catch one
  • Use phishing as part of your security awareness program for heightened protection

Attempts to deal with the growing number of phishing incidents include legislation, user training, public awareness, and technical security, but phishing still exploits the natural way humans respond to certain situations. Phishing Dark Waters is an indispensible guide to recognizing and blocking the phish, keeping you, your organization, and your finances safe.

List price: $35.00

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Phishing for Phools: The Economics of Manipulation and Deception

phishing-for-phools-the-economics-of-manipulation-and-deception

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will “phish” us as “phools.”

Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month’s bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.

Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery–and how it can be reduced through greater knowledge, reform, and regulation.

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