NLP Workbook: A Practical Guide to Achieving the Results You Want

Neuro-Linguistic Programming (NLP) studies brilliance and quality-how outstanding individuals and organizations get their outstanding results.

Joseph O’Connor, a leading international NLP trainer and co-author of the bestselling Introducing NLP, offers a step-by-step guide to learning the NLP methods and techniques to help you become the person you want to be in the NLP Workbook.

The NLP Workbook is a complete guide to NLP that includes:

  • How to create and achieve outcomes
  • How to choose your emotional state and shift thinking
  • Meta modeling your own internal dialogue
  • All of the basic NLP techniques and training exercises
  • An Action Plan with exercises and suggestions for skill-building

O’Connor discusses a range of topics from rapport and trust, and how to visualize, to negotiation skills, mental rehearsal and coaching.

NLP Workbook is a book for everyone and anyone interested in NLP. The neophyte will find definitions, examples, and a step-by-step entry into learning how to use NLP, and trainers will discover many new ideas for NLP training.

List price: $24.95

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Influence: Science and Practice (5th Edition)

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

List price: $38.00

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Battle for the Mind: A Physiology of Conversion and Brainwashing – How Evangelists, Psychiatrists, Politicians, and Medicine Men Can Change Your Beliefs and Behavior

How can an evangelist convert a hardboiled sophisticate? Why does a POW sign a “confession” that he knows is false? How is a criminal pressured into admitting his guilt? Do the evangelist, the POW’s captor, and the policeman use similar methods to gain their ends? These and other compelling questions are discussed in this definitive work by William Sargant. Sargant explains and illustrates the basic techniques used by evangelists, psychiatrists, and brain-washers to dissolve existing, established patterns of belief, and then substitute new beliefs and behaviors.

List price: $24.99

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Enhanced Interrogation: Inside the Minds and Motives of the Islamic Terrorists Trying To Destroy America

In the dark days immediately after 9/11, the CIA turned to Dr. James Mitchell to help craft an interrogation program designed to elicit intelligence from just-captured top al-Qa’ida leaders and terror suspects.  A civilian contractor who had spent years training U.S. military members to resist interrogation should they be captured, Mitchell, aware of the urgent need to prevent impending catastrophic attacks, worked with the CIA to implement “enhanced interrogation techniques”–which included waterboarding.

In Enhanced Interrogation, Mitchell now offers a first-person account of the EIT program, providing a contribution to our historical understanding of one of the most controversial elements of America’s ongoing war on terror.  Readers will follow him inside the secretive “black sites” and cells of terrorists and terror suspects where he personally applied enhanced interrogation techniques.  Mitchell personally questioned thirteen of the most senior high-value detainees in U.S. custody, including Abu Zubaydah; Abd al-Rahim al-Nashiri, the amir or “commander” of the USS Cole bombing; and Khalid Sheikh Mohammed, the mastermind behind the September 11, 2001, terror attacks–obtaining information that he maintains remains essential to winning the war against al-Qa’ida and informing our strategy to defeat ISIS and all of radical Islam.

From the interrogation program’s earliest moments to its darkest hours, Mitchell also lifts the curtain on its immediate effects, the controversy surrounding its methods, and its downfall. He shares his view that EIT, when applied correctly, were useful in drawing detainees to cooperate, and that, when applied incorrectly, they were counter-productive.  He also chronicles what it is like to undertake a several-years-long critical mission at the request of the government only to be hounded for nearly a decade afterward by congressional investigations and Justice Department prosecutors.

Gripping in its detail and deeply illuminating, Enhanced Interrogation argues that it is necessary for America to take strong measures to defend itself from its enemies and that the country is less safe now without them than it was before 9/11.

List price: $28.00

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Mind Control: Manipulation, Deception and Persuasion Exposed: Human Psychology

Mind Control: Manipulation, Deception and Persuasion Exposed What Is Mind Control? Are You Being Brain Washed? Who Uses Mind Control? FIND OUT NOW! ARE YOU BEING CONTROLLED? Do You Want To Learn How To Use Mind Control? LEARN HOW TO CONTROL OTHERS WITH YOUR MIND! Learn The Process And Techniques Of Mind Control Used By The Experts. MIND CONTROL IS SERIOUS BUSINESS – DON’T MISS THIS ONE TIME CHANCE TO LEARN THE TRICKS OF THE TRADE. PROTECT YOURSELF AND GET AHEAD!

List price: $20.83

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The Tao of Relationship Maintenance for Mind Controllers: A Hypnotic Guide to Long-Term Care & Deliberate Change Management

This is the Tao of the Crown. It is a way of life. This is exactly how I want you to think about the text you have in your hand right now. This book will impart the knowledge to use the Crown Control System for long term relationship management. The difference in this system from any other out there is that by the time you finish this book you will know how to screen, direct, and guide those idle, and toiling slaves, into roles that matter for you long term. The work you do here will get you accumulated to the various expressions of our culture in ownership and possession. The power of a Mc is tempered only by accountability of their life, and authenticity derived from the Tao. Through this work you are being welcomed into a community. You are not alone. Learn through the journey and discover others through following the Tao of the Crown. This book informs the masses that we walk among you, and we laugh because most people are so apathetic they do not care.

List price: $19.99

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The Future of the Mind: The Scientific Quest to Understand, Enhance, and Empower the Mind

Michio Kaku, the New York Times bestselling author of Physics of the Impossible and Physics of the Future tackles the most fascinating and complex object in the known universe: the human brain.

The Future of the Mind brings a topic that once belonged solely to the province of science fiction into a startling new reality. This scientific tour de force unveils the astonishing research being done in top laboratories around the world—all based on the latest advancements in neuroscience and physics—including recent experiments in telepathy, mind control, avatars, telekinesis, and recording memories and dreams. The Future of the Mind is an extraordinary, mind-boggling exploration of the frontiers of neuroscience. Dr. Kaku looks toward the day when we may achieve the ability to upload the human brain to a computer, neuron for neuron; project thoughts and emotions around the world on a brain-net; take a “smart pill” to enhance cognition; send our consciousness across the universe; and push the very limits of immortality.

List price: $16.00

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30 Covert Emotional Manipulation Tactics: How Manipulators Take Control in Personal Relationships

Learn the manipulator’s game, so they can’t play it with you. Identifying covert emotional manipulation is tricky. You sense something is wrong, but you can’t quite put your finger on the problem. This powerful book will reveal to you if manipulation is at play in your relationships. It will open your eyes.

You will learn thirty tactics manipulators use to get what they want. You will also learn to spot the warning signs within yourself that expose covert manipulation is taking place, even if you can’t identify the specific tactics being used.

This book is geared toward romantic relationships, including those involving a pathological partner. Even so, many of the manipulation tactics are the same as those used by family members, coworkers, friends and others.

Covert emotional manipulation tactics are underhanded methods of control. Emotional manipulation methodically wears down your self-worth and damages your trust in your own perceptions. It can make you unwittingly compromise your personal boundaries and lose your self-respect, and even lead to a warped concept of yourself and of reality. With your defenses weakened or completely disarmed in this manner, you are left even more vulnerable to further manipulation and psychological harm.

Empower yourself and get your life back!

“An excellent and concise guide to emotional abuse. Here is a concise listing with well written descriptions of each method and tactic of emotional abusers. In my opinion everyone should read this book. Forewarned is forearmed.”

“Clear, concise, accurate portrayal of complex subject matter impacting many people. I appreciate the accessibility to the general public of a topic that is often overlooked, but impacts morale not only in romantic relationships, but in the family, at work and in myriad social situations.”

“Wow. What a sap I’ve been. I’ve been victimized by a control freak domineering wife for nearly 30 years. I knew I was passive but I had no idea how cutthroat she really was. Very eye opening.”

“This author nails it. Some examples were direct quotes from people I know, so I know I am not alone in having been manipulated. It is directly applicable to my life and gives excellent guidance for how to recognize and therefore avoid manipulations in the future. I am recommending it to a number of my friends.”

“At first I thought this was another of those “little books” with no content. I went ahead and got it anyway. Immediately I realized I was wrong. Good choice.”

“Knowing the tactics made me far less emotional about what has been happening, better able to deal with the manipulation. Consequently, I look less crazy, I count that as a win!”

“BRAVO! Everyone should read this… if you’re in a controlling relationship, man or woman, this will help you spell it out. Don’t let these people in at ANY cost..it’s not worth your LIFE”

“Short and right to the point. Worth re-reading and, because of the format, it was easy to locate points that I wanted to find again. This book provides instant clarity.”

“Must read for anyone who interacts with other people, ever! VERY useful information everyone should be aware of!”

“Great! This is one of those great little book that you come across once in a while. The book is short because it left all the bulls*** and fillers out!”

“Excellent! A must read for anyone that is lost in a relationship. I would like to thank the author for an eye opening experience! This book has clarified more for me than I have ever understood in my entire life time.

“Impressive! Short, direct, and thought-provoking. I only wish I had read it years ago! Every young person should read this before dating!”

“If you’re wondering . . . “gee, should I read this book?” The answer is YES.It should be required for every human adult’s relationship toolkit.”

List price: $10.99

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Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming

When people and therapists alike have a problem they can’t fix, they call Richard Bandler because he delivers–often with miraculous results. Hailed as one of the greatest geniuses in the field of personal change, and the father of Neuro-Linguistic Programming, Richard Bandler has helped tens of thousands of people around the globe rid themselves of ‘incurable’ phobias, fears, anxieties, addictions, negative habits, and past traumas―often in a single session.
Get the Life You Want is Richard Bandler at his best, sharing his remarkable insights, his controversial signature wit, and more than thirty-five time-tested NLP techniques that will bring about quick and lasting change in every area of your life, from breaking free of toxic or non-productive relationships, to delivering business presentations without a knot in your stomach, to quitting smoking for good.

By putting Bandler’s techniques into practice, you can literally change your brain chemistry without expensive drugs or endless therapy sessions; most of all, you can finally learn how to “run your own brain” instead of rehashing the same problems.

You’ll discover:

How to Hone the Habit of Being Happy
Why Thinking Positively Won’t Change Your Life. . . And Why Thinking Precisely Will
The Fast Phobia Cure That Will Banish Any Fear―Including Fear of Flying, Public Speaking, and Heights
How to Fall Out of Love with Someone (for Real!)

If you’re plagued with the past, stuck in a fear, or just unable to get your mental motor running on time, Get the Life You Want will offer a mental toolbox of ways to get your life in order. If you have spent too much time in therapy or too much money trying to do it yourself, this book is for you. The key to quick and lasting change is not only right at your fingertips, it’s in your head―literally. Get the Life You Want will help you unleash it.

List price: $19.95

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Mindfulness at Work For Dummies

Master your mind, manage stress and boost your productivity!

Mindfulness at Work For Dummies provides essential guidance for employees at all levels of an organization who are seeking more focus and clarity in their work. It explains how mindfulness can help employers wishing to implement mindful practices into the workplace, and provides leaders and mentors within an organization with the tools they need to become more effective leaders and coaches. The audio download contains guided mindfulness exercises and meditations suited to workplace scenarios, a core feature of mindfulness programmes.

Mindfulness at Work For Dummies includes:

  • An introduction to mindfulness, and how it can help improve working behaviour
  • An explanation of how the brain retains new mindful working patterns… with a bit of practice!
  • Useful tips on incorporating mindfulness into your working day
  • How organisations can benefit from implementing mindful approaches to work
  • Guidance for leaders on how mindfulness can help develop their leadership qualities

List price: $24.99

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The Language of Love – Powerful Body Language to Attract the Opposite Sex

The importance of our bodies cannot be overstated – this goes for all walks of life, whether it’s a simple commute to work, or a tense interview situation: every movement that you make says ten things about you. This is partly what makes romantic situations so difficult for many people. Body language can be a very subconscious, hidden affair – meaning that we can’t openly identify why an interaction isn’t going well, or why one is. Every second, of every day, you are screaming messages to the world – even when your mouth is tightly shut. Your body is constantly having conversations with the other bodies around it, often without your recognition – in this short book, Stefan Cain tackles the difficulties of flirting, relationships and social interaction, by looking at the body language of men and women. Within these pages, you will learn: • How body language works and where it came from • How to attract men with powerful body language • How to attract women with powerful body language • How to react and understand the body language of others • How to increase your confidence and natural charisma Stefan Cain takes you through the ups and downs of romantic body language – the language of love – in an easy to understand, engaging and frank manner, better equipping you for a more successful love life, and a better social standing.

List price: $9.99

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The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing

2015 Reprint of 1961 Edition. Full facsimile of the original edition. Not reproduced with Optical Recognition Software. In 1933 Meerloo began to study the methods by which systematic mental pressure brings people to abject submission, and by which totalitarians imprint their subjective “truth” on their victims’ minds. In “The Rape of the Mind” he goes far beyond the direct military implications of mental torture to describing how our own culture unobtrusively shows symptoms of pressurizing people’s minds. He presents a systematic analysis of the methods of brainwashing and mental torture and coercion, and shows how totalitarian strategy, with its use of mass psychology, leads to systematized “rape of the mind.” He describes the new age of cold war with its mental terror, verbocracy, and semantic fog, the use of fear as a tool of mass submission and the problem of treason and loyalty, so loaded with dangerous confusion. The “Rape of the Mind” is written for the interested layman, not only for experts and scientists. Contents: Part One: The Techniques of Individual Submission. 1. You Too Would Confess. 2. Pavlov’s Students as Circus Tamers. 3. Medication into Submission. 4. Why Do They Yield? The Psychodynamics of False Confession. Part Two: The Techniques of Mass Submission. 5. The Cold War against the Mind. 6. Totalitaria and its Dictatorship. 7. The Intrusion by Totalitarian Thinking. 8. Trial by Trial. 9. Fear as a Tool of Terror. Part Three: Unobtrusive Coercion. 10. The Child is Father to the Man. 11. Mental Contagion and Mass Delusion. 12. Technology Invades Our Minds. 13. Intrusion by the Administrative Mind. 14. The Turncoat in Each of Us. Part Four: In Search of Defenses. 15. Training Against Mental Torture. 16. Education for Discipline or Higher Morale. 17. From Old to New Courage. 18. Freedom — Our Mental Backbone

List price: $12.95

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Manipulation: Proven Manipulation Techniques To Influence People With NLP, Mind Control and Persuasion!

DO YOU WISH YOU UNDERSTOOD WHY PEOPLE DO THE THINGS THEY DO?

Do you often wish you could “read” a person by their body language and unspoken behavior? Do you wish you could get people to do what you want them to do? Do you think you may be being manipulated and you’re not sure what to do about it? Are you a manipulator or are you being manipulated? Sometimes its not so easy to tell!

Interpreting people by understanding the verbal and non-verbal cues they give us can provide something beyond a superficial reading of their behavior. Adding psychology to a sociological analysis of human behavior provides a broader, deeper pool of information, especially when seen through the lens of communication. When we’re able to interpret people where they stand, it’s possible to exploit the information they freely offer and steer them toward our desired outcome.

While manipulation may have a bad name, it’s not always a bad thing. Sometimes being able to manipulate people can lead to desirable outcomes for all involved. The trick is to know how to achieve this effect without those you’re manipulating catching on.

In this book, “Manipulation”, you will learn:

  • How the term ‘manipulation’ can be deciphered
  • What leads people to manipulate others into doing things a certain way
  • How to ‘manipulate’ in the real sense of the term using body language and communication
  • The role of verbal and non verbal communication in manipulation
  • Improve communication skills to improve your manipulation skills
  • Neuro Linguistic Programming and its role in manipulation
  • NLP to master the art of manipulation
  • How to be tactical in order to secure a win
  • Common mistakes to avoid
  • The psychology of influence and manipulation
  • Applying social manipulation

Using the easy steps described in this book, you will be able to use the art of manipulation to influence people in your life. This book will provide you with some key tools to learn how to read people and how to use that information to get them on your side. It will reveal how manipulation can become your best friend and help you get what you want in life.

So what are you waiting for, buy your copy today!

List price: $13.75

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Neuro Linguistic Programming NLP Techniques – Quick Start Guide

Describing Neuro Linguistic Programming NLP Modern Psychology said, “Neuro Linguistic Programming Training may be the most powerful vehicle for change in existence.”

How different would your life be if you knew how to create powerful, resourceful states of mind such as self confidence, motivation and feelings of high self-esteem?

One of the classic uses in Neuro-Linguistic Programming is for programming a state of confidence into your future. Most adults have experienced a profound sense of confidence at some stage in their life. Maybe it only lasted a few seconds and was many years ago. This is fine. The beauty of NLP allows us to capture that wonderful resource and create more of that state, and place it exactly where we desire!

The amount of different useful states of mind is vast and the fact is we hardly ever tap into these hidden resources. Resource states include; Confidence, Creativity, Relaxation, Playfulness, Concentration, Perseverance, Ecstasy…. Any others?

NLP Course Contents

PART 1: How To Create Supreme Resource States That Empower You To Make Magnificent Changes…

• What a resource state is
• How to create a powerful one
• How to program this into a future event

PART 2: How To Make Profound Personal Changes Rapidly And Effectively Using The Awesome Power Of Timelines…

• What Timelines are
• How to use them for profound personal change
• Discover how to re-program parts of your past so it lifts you up

PART 3: How To Create A Compelling Future Using The Awesome Power Of Timelines…

• Develop your understanding of timelines
• How to use timeline techniques to create a compelling future
• How to harness the power of your unconscious mind

PART 4: How To Boost Your Self-Esteem And Much More With The Swish Pattern!

• Discover the basic Swish Pattern
• How to use the Swish for boosting your Self-esteem
• Tips and tricks to enhance the power of the Swish

PART 5: How To Instantly Gain New Insights, Perspectives And Knowledge That Empower You!

• The Perceptual Positions
• Using Perceptual Positions to re-program your mind for healthier thinking
• How to gain new insights and knowledge: Wisdom

In this Neuro Linguistic Programming Course you will learn how to change your life. Discover how to re-program your thought patterns and habits. Learn how to transform negative emotions such as fear and anxiety within moments. Create a bright, compelling future that will fill you with optimism using Neuro Linguistic Programming Techniques.

List price: $11.87

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The Focus and Attention Program:Train Your Brain for Improved Concentration and Mental Clarity(9xCD)

This 12-week brain training program is ‘progressive’ in nature, in that each track needs to be listened to for two weeks before moving on to the next. Designed for people who simply want to gain more control over their ability to focus, it’s not recommended for those formally diagnosed with serious conditions like ADHD. Rhythmic Entrainment Intervention (REI), a key facet of this program, uses drum patterns at varying tempos to raise the general level of neurological alertness and to shift the brain into an ideal state of consciousness for reading, studying, greater attention while driving, or for any task requiring single-pointed attention. The program consists of: – REI Focus Program Manual comprising all information needed for an optimal experience, including FAQs and resources for ongoing support. – Tracking log to gauge progress as focus and attention improve. – 6 easy-to-follow tracks, each on its own disc, to create new brain patterns that result in long-term improvements in focus and attention. Providing there hasn’t been any trauma, this program ‘sticks’ with only an occasional need to return to the last track(s) in order to refresh the gains made. Strong likens this program to interval training for a marathon in that the system is one of pushing past limits before taking a break and resuming the work at greater intensity. It’s designed to ‘push the nervous system toward change’. A difference between this product and the author’s previous Focus program is that, since its initial release, his REI team has pioneered major breakthroughs in the area of brain training and clinical research and has integrated those elements–base tones, accent patterns, rhythmic variability, etc.–into this release. Benefits of this product: ·more than 20 years pioneering the field of rhythmic entrainment ·fuses spiritual aspects of drumming with leading edge clinical research and science ·proven success with customized programs designed for autistic clients and those diagnosed ADHD ·ever expanding BSR (Brain Shift Radio) to reflect the latest in entrainment technology ·ongoing support for end users

List price: $99.98

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Confessions of a Sociopath: A Life Spent Hiding in Plain Sight

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A PUBLISHERS WEEKLY BEST OF 2013 STAFF PICK

As M.E. Thomas says of her fellow sociopaths, “We are your neighbors, your coworkers, and quite possibly the people closest to you: lovers, family, friends. Our risk-seeking behavior and general fearlessness are thrilling, our glibness and charm alluring. Our often quick wit and outside-the-box thinking make us appear intelligent—even brilliant. We climb the corporate ladder faster than the rest, and appear to have limitless self-confidence.  Who are we? We are highly successful, noncriminal sociopaths and we comprise 4 percent of the American population.”

Confessions of a Sociopath—part confessional memoir, part primer for the curious—takes readers on a journey into the mind of a sociopath, revealing what makes them tick while debunking myths about sociopathy and offering a road map for dealing with the sociopaths in your life. M. E. Thomas draws from her own experiences as a diagnosed sociopath; her popular blog, Sociopathworld.com; and scientific literature to unveil for the very first time these men and women who are “hiding in plain sight.”

Now with Extra Libris material, including a reader’s guide and bonus content

List price: $16.00

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Mind Control Mastery: Successful Guide to Human Psychology and Manipulation, Persuasion and Deception

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MIND CONTROL MASTERY 4TH EDITION: Successful Guide to Human Psychology and Manipulation, Persuasion and Deception!

Never before revealed, this is a great book for those interested human psychology and manipulation, persuasion and deception. Own it for under buck, and read into a new world of the human mind!

Are you wondering on ways in which you can effectively manipulate, persuade and deceive another person to contribute to your cause, vote for your political candidate, buy your goods or avail of your services? If the answer is yes, this book is definitely for you! The truth is everything that you have right now, and everything that you will ever have, will come from your interactions with other people. Therefore, consciously or unconsciously, you are consistently trying to persuade, manipulate and deceive other people through your words and actions.

This book contains the most comprehensive techniques of human psychology—manipulation, persuasion and deception—in order to help you in your personal goals. The goal of this book is to provide the reader with techniques, strategies and exercises that they can readily perform. As such, the author of this book has made it possible to create a successful mind control mastery guide that provides a good working knowledge of the fundamental concepts that is highly practical, instead of being passive and abstract. Moreover, effort has been done to make this reference book as intuitive and easy to learn as possible. This book will be perfect for anyone who wants to improve his or her interactions with another person in a way that will advance his or her goals.

Here Is A Preview Of What You’ll Learn…

  • The Fundamentals of Human Psychology and Manipulation, Persuasion and Deception
  • Assuming the Role of the Controller
  • The 4 Golden Tactics for Manipulation
  • The 5 Golden Tactics for Persuasion
  • The 4 Golden Tactics for Deception
  • The Secret of Pacing and Leading
  • The Art of Selling
  • How to Ensure You Would Be Making an Offer
  • The Magic of Language Preference
  • Much, much more!

List price: $25.19

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The Ultimate Introduction to NLP: How to build a successful life

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Richard Bandler, co-creator of NLP and the man who inspired Paul McKenna to greatness, collaborates with Alessio Roberti and Owen Fitzpatrick to reveal how to unleash your true potential and transform your life.

Richard Bandler – the world-renowned co-creator of NLP who has helped millions around the world change their lives for the better – has teamed up with Italian NLP Master Trainer Alessio and co-founder of the Irish Institute of NLP Owen, to craft a simple yet engaging story of one man’s personal change and discovery, to help readers understand the remarkable principles of NLP.

Inspiring and easy-to-read, this fable recreates the experience of being at a workshop with Bandler. Rather than explaining the theories, An Introduction to NLP illustrates the principles and simple techniques that Bandler has developed over the past 35 years in action.

This inspirational book gives you the tools to change your life, overcoming the things that are holding you back: your phobias, depression, habits, psychosomatic illnesses or learning disorders.

Through the simple techniques of NLP, you too can become a strong, happy, successful person and achieve your goals.

‘The must have self-help book!’ Paul McKenna

List price: $15.99

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NLP: The Essential Guide to Neuro-Linguistic Programming

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NLP (Neuro-Linguistic Programming) has helped millions to overcome their fears, increase their confidence, and achieve greater success in their personal and professional lives and relationships. Now, from the company that created NLP: The New Technology of Achievement—one of the bestselling NLP books of all time—comes NLP: The Essential Guide to Neuro-Linguistic Programming.

This user-friendly guide, written by three seasoned NLP Master Practitioners and coaches, leads you on a personal journey in using and applying NLP in everyday life. Through their real-life stories, you will experience the NLP strategies you need to achieve specific results in business and in life.

As you read NLP: The Essential Guide, you’ll find yourself thinking in new ways and applying the techniques to your own personal challenges and opportunities for greater satisfaction.

List price: $16.99

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Phishing for Phools: The Economics of Manipulation and Deception

phishing-for-phools-the-economics-of-manipulation-and-deception

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will “phish” us as “phools.”

Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month’s bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.

Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery–and how it can be reduced through greater knowledge, reform, and regulation.

List price: $24.95

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